MRS CHRISTINE TAN A passionate hospitality tech, digital media and distribution expert with over 30+ years experience, Christine headed up hospitality technology and distribution companies such as Yanolja Cloud, D-EDGE (part of ACCOR), TRUST (part of Sabre Hospitality), Pegasus, Utell and ANA Hotels International in Senior Management positions. Christine has led multi-functional Sales, Account Management and Customer Delivery teams in matrix organisations to close deals and exceed customers’ expectations, focusing on achievement of revenue targets. She has an entrepreneurial mindset having built a start-up - a hospitality e-business consulting practice which was later acquired by Whale Media. With an excellent, in-depth knowledge, and understanding of the cultures, and business practices of different marketplaces in APAC, Europe and USA, Christine thrives in building solid business partnerships, and assisting organisations to position themselves in a constantly changing, digital environment. Christine is well versed with hospitality technology and its’ eco system and consults with start-ups focusing wellness and ESG. Christine has a Master’s Degree from University of Strathclyde, Bachelor of Business Degree from Schiller International and a Swiss Hotel Diploma in Hotel Management.